AT&T Adds 2.8M Wireless Customers , Hints At Big Plans For DirecTV

Launching its Q4 2015 earnings today, AT&T said it extra 2. 8 million instant customers, though wireless-driven revenue was down than the year-ago quarter at $18. 9 billion. AT&T is adding plenty of non-smartphone devices to it's network, but it's furthermore losing some postpaid customers, with postpaid sales shedding by 27 percent. Which doesn't look so good compared to AT&T's rivals.

AT&T Adds 2.8M Wireless Customers , Hints At Big Plans For DirecTV

The company's performance fell in keeping with Wall Street expectations within the earnings side, with EPS (earnings per share) of 65 cents. But AT&T was somewhat flat on revenue, publishing $42. 1 billion vs analyst aims of $42. 75B.

The company boasted of strong pre paid performance (469, 000 adds), tallying 1. 4M for the year between Cricket as well as GoPhone. Those customers are certainly not as desirable as postpaid buyers, but it still generally seems to go against T-Mobile's claims that it's winning the prepaid battles.

AT&T Adds 2.8M Wireless Customers , Hints At Big Plans For DirecTV

On the video side, 214, 000 satellite video customers were added in Q4 — a powerful showing for DirecTV, which often AT&T paid $49 billion for. But overall online video media subscribers fell by twenty six, 000, a change a spokesperson due to "a deliberate shift to satellite" and quitting U-Verse, AT&T's other, older video offering.

The company has tried to improve appeal around combined smartphone and satellite packages through bringing back unlimited data being an option for customers who get both services from the company. "We think we're a company with absolutely no obvious peer, " CEO Randall Stephenson said through AT&T's earnings call. "This is our first move, " Stephenson said. Already, 500, 000 people have opted in for the revived unlimited information plan.